$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Kevin Halliday from Calgary, AB, pitched Cor.Fit in Season 11, Episode 5.
- Asked for60K 20%
- Valuation–implied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$60K for 25%valued at $240K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | Needs more time to prove the concept, went out | Out |
| Manjit Minhas | Not a repeatable business, went out | Out |
| Joe Mimran | Great for a hobby but not a business, went out | Out |
| Michael Wekerle | $150,000 for 49% of the business | Declined |
| Michele Romanow | $60,000 for 25% of the business | Accepted |
Kevin Halliday of Calgary, Alberta pitched Cor.Fit, asking for $60,000 for 20% of his business. Cor.Fit is a 15,000 square foot obstacle course racing facility and gym designed to help people train for events like Spartan Race and Tough Mudder. After four months in business, the company was generating $30,000 a month in sales against $25,000 in costs, with 200 members paying $150 each; Kevin Halliday said reaching 400 members would grow revenue to $60,000 a month while costs stayed largely fixed. Building the facility cost about $350,000, and it can accommodate up to 1,000 members.
Jim Treliving, Manjit Minhas, and Joe Mimran went out, saying the business needed more time to prove itself and wasn't repeatable at scale. Michael Wekerle offered $150,000 for 49% of the business, which Kevin Halliday declined. Michele Romanow offered $60,000 for 25%, which Kevin Halliday accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Cor.Fit today
- StatusOut of businessLast checked September 2026
Cor.Fit appears to have closed. Its products may no longer be available.