$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Peter Costa from Montreal, QC, pitched Costa Vegan Foods in Season 16, Episode 7, asking the Dragons for $100K for 15% of the company.
- Asked for$100K for 15%
- Valuation$667Kimplied by the ask
- OutcomeDealwith Vincenzo Guzzo
- Final deal$100K for 30%valued at $333K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Out - felt it was too early stage for the sauce category | Out |
| Vincenzo Guzzo | $100,000 for 30% equity, conditional on rebranding the product | Accepted |
| Wes Hall | Out - liked the business but chose not to invest | Out |
| Arlene Dickinson | Out - concerned about frozen product listing fees and differentiation | Out |
| Michele Romanow | Out - questioned valuation given slow sales | Out |
Peter Costa of Montreal, Quebec asked for $100,000 for 15% of Costa Vegan Foods, a company producing vegan pasta sauces and plant-based meatballs made with no GMOs, synthetic pesticides, and gluten-free ingredients, inspired by his grandmother's Sicilian recipes. The products are sold in 250 locations across Quebec including Sobeys, Metro, and IGA. The company had $330,000 in sales over three and a half years, with $197,000 in 2020 sales and $28,000 net profit, and was on track for $360,000 in 2021. Peter noted that 80% of his customers are not vegan or vegetarian but are seeking healthier alternatives.
Manjit Minhas, Wes Hall, Arlene Dickinson, and Michele Romanow all went out, citing concerns about the frozen product category, listing fees, differentiation in a crowded market, and the valuation relative to lifetime sales. Vincenzo Guzzo offered $100,000 for 30% equity, conditional on rebranding the product while keeping the Costa name, and Peter Costa accepted the offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Costa Vegan Foods today
- StatusOut of businessLast checked September 2026
Costa Vegan Foods appears to have closed. Its products may no longer be available.