$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Pierre St. Rose from Scarborough, ON, pitched Crumbs Patties in Season 20, Episode 11, asking the Dragons for $175K for 20% of the company.
- Asked for$175K for 20%
- Valuation$875Kimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$175K for 40%valued at $438K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | No offer, said missing piece of selling outside store hours was not something she was willing to build | Out |
| Arlene Dickinson | Too small to be investable currently | Out |
| Brian Scudamore | Too early stage for an investor | Out |
| Michele Romanow | $175,000 for 40% | Accepted |
| Wes Hall | No investment offer, offered advice and introductions instead | Out |
Pierre St Rose, from Scarborough, Toronto, asked for $175,000 for 20% of Crumbs Patties, a gourmet Jamaican patty company offering traditional and specialty flavours such as breakfast, beef and cheese, and pizza patties, priced from $5 to $10 each with a manufacturing cost of $1.92 per patty. The business operates from a seasonal storefront in Kensington Market open three to four days a week, and ran a pop-up at Yonge and Dundas that generated 140,000 units sold over five months. Sales were $132,000 in 2022, $178,000 in 2023, and $210,000 in 2024, with a net profit of $6,800 last year; Pierre St Rose has personally invested $265,000, including selling his house.
Manjit Minhas went out citing a missing sales strategy outside of store hours, Arlene Dickinson felt the business was too small to invest in, Brian Scudamore felt it was too early stage, and Wes Hall declined to invest but offered advice and introductions. Michele Romanow offered $175,000 for 40% equity, higher than the original ask, which Pierre St Rose accepted after failing to negotiate the percentage down.
Pitch details from CBC’s Dragons’ Den pitch page.
Crumbs Patties today
- StatusIn businessLast checked September 2026
Crumbs Patties is still operating and sells through its website.