$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Crystal & Bert Westergard from Camrose, AB, pitched Cuban Lunch Corp in Season 15, Episode 3, asking the Dragons for $1M for 10% of the company.
- Asked for$1M for 10%
- Valuation$10Mimplied by the ask
- OutcomeDealwith Vincenzo Guzzo, Jim Treliving and Manjit Minhas
- Final deal$1M for 51%valued at $1.96M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | No offer made | Out |
| Jim Treliving | Joined Vincenzo Guzzo's offer for a share of 51% | Accepted |
| Michele Romanow | No offer made | Out |
| Manjit Minhas | Joined the joint offer, bringing the group to three Dragons for 51% for $1 million | Accepted |
| Vincenzo Guzzo | $1,000,000 for 51%, later joined by Jim Treliving and Manjit Minhas | Accepted |
Crystal Westergard and Bert Westergard of Camrose, Alberta pitched Cuban Lunch Corp, seeking $1,000,000 for 10%. The company revived the discontinued Cuban Lunch chocolate bar after acquiring the abandoned trademark for $250 from the Canadian Intellectual Property Office, then recreated the recipe from memory and testing. The bars cost about $1 to make and are sold to distributors for $1.15, with a suggested retail price of $2.50 though it sells for between $2.00 and $3.50 in stores. Last year the company did $2.7 million in sales and reported a 27% profit margin.
Vincenzo Guzzo offered $1,000,000 for 51%, noting the founders had gotten a great deal on the trademark but needed help with business fundamentals. Jim Treliving joined Vincenzo Guzzo's offer, and Manjit Minhas also joined, bringing the total to three Dragons taking 51% for $1,000,000. Arlene Dickinson and Michele Romanow made no offers. The founders accepted the joint offer from Vincenzo Guzzo, Jim Treliving, and Manjit Minhas.
Pitch details from CBC’s Dragons’ Den pitch page.
Cuban Lunch Corp today
- StatusIn businessLast checked September 2026
Cuban Lunch Corp is still operating and sells through its website.