$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Nadim & Rami Yahia from La Prairie, QC, pitched Custom Heats in Season 13, Episode 18, asking the Dragons for $70K for 20% of the company.
- Asked for$70K for 20%
- Valuation$350Kimplied by the ask
- OutcomeDealwith Arlene Dickinson
- Final deal$150K for 33%valued at $455K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow, Jim Treliving, and Vincenzo Guzzo | $100,000 for 45% jointly | Declined |
| Lane Merrifield | Out - too many deals already on the table | Out |
| Manjit Minhas | $70,000 for 25% | Declined |
| Arlene Dickinson | $150,000 for 33% | Accepted |
Nadim Yahia and Rami Yahia, brothers from La Prairie, Quebec, asked for $70,000 for 20% of Custom Heats, an online platform that lets customers build customizable hot sauces from a choice of four bases, seven peppers, and up to 100 ingredients, with bottles selling for about $17 each and a five-day turnaround. The brothers had each invested $2,000 to start, made $20,000 in sales over three months without spending on marketing, worked with food scientists at Cornell University for FDA compliance, and had been featured in Rachael Ray Magazine, valuing the company at $350,000.
Michele Romanow, Jim Treliving, and Vincenzo Guzzo jointly offered $100,000 for 45%, which was declined as too much equity. Lane Merrifield went out citing the number of deals already on the table. Manjit Minhas offered $70,000 for 25%, and Arlene Dickinson offered $150,000 for 33%, which the brothers accepted for her food industry expertise and valuation.
Pitch details from CBC’s Dragons’ Den pitch page.
Custom Heats today
- StatusIn businessLast checked September 2026
Custom Heats is still operating and sells through its website.