$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Sukhman Dulay & Will Christodoulou from Toronto, ON, pitched Cyder in Season 18, Episode 4, asking the Dragons for $180K for 2.3% of the company.
- Asked for$180K for 2.3%
- Valuation$8Mimplied by the ask
- OutcomeDealwith Arlene Dickinson
- Final deal$250K for 5%valued at $5M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Robert Herjavec | Trademark conflict with his security business name; out | Out |
| Wes Hall | Not enough meaningful say at the table; out | Out |
| Vincenzo | Deferred to Robert Herjavec's tech concerns; out | Out |
| Michele Romanow | Invested in a competitor; out | Out |
| Arlene Dickinson | Initially $500,000 for 10%, then revised to $250,000 for 5% | Accepted |
Sukhman Dulay and Will Christodoulou pitched Cyder, a Canadian tech startup and browser extension described as a bank for personal browsing data, asking for $180,000 for 2.25% of the company. The extension blocks cookies, pixels and trackers while allowing users who opt in to share data to earn tokens redeemable for gift cards or charity donations; the company had about 1,000 test users, one business partner signed up, and one more in discussion, with a planned pilot to scale to 20,000 users.
Robert Herjavec went out citing a trademark conflict with his own security business name, Wes Hall went out saying there was not enough meaningful involvement for him, Vincenzo went out deferring to Robert Herjavec's tech concerns, and Michele Romanow went out due to an investment in a competitor. Arlene Dickinson first offered $500,000 for 10%, then revised the offer to $250,000 for 5%, which the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Cyder today
- StatusIn businessLast checked September 2026
Cyder is still operating and sells through its website.