$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Scott Luscombe & Marina Vander-Heyden from Toronto, ON, pitched Dawg Grillz in Season 11, Episode 12, asking the Dragons for $70K for 50% of the company.
- Asked for$70K for 50%
- Valuation$140Kimplied by the ask
- OutcomeDealwith Jim Treliving
- Final deal$70K for 50%valued at $140K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | $100,000 for 50.1% | Declined |
| Michele Romanow | 10% royalty and 40% equity, with first rights to invest in the next product | Declined |
| Jim Treliving | $70,000 for 50% | Accepted |
| Joe Mimran | $70,000 for 50% | Withdrawn |
| Manjit Minhas | Concerned Scott Luscombe is spread too thin across other projects | Out |
Scott Luscombe and Marina Vander-Heyden, from Toronto, Ontario, sought $70,000 for 50% of Dawg Grillz, a dog toy brand of scented rubber balls and bones sold in six variations including bling, pearly whites, zombie, emoji and bone designs. The company had done $71,000 in sales over seven months, almost all online, with products selling for around $12 MSRP and costing about $2 to produce. Scott Luscombe owns a small manufacturer in China where he also does product design consulting for companies including Coca-Cola and Nestle, and the company has 15 different products in the Dawg Grillz brand.
Manjit Minhas went out over concern that Scott Luscombe's consulting work and other product ideas would dilute his focus and lead to further dilution of ownership. Michael Wekerle offered $100,000 for 50.1% of the company. Michele Romanow offered a 10% royalty plus 40% equity with first rights to invest in Scott Luscombe's next product. Jim Treliving and Joe Mimran both offered the exact ask of $70,000 for 50%. Scott Luscombe and Marina Vander-Heyden accepted Jim Treliving's offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Dawg Grillz today
- StatusIn businessLast checked September 2026
Dawg Grillz is still operating and sells through its website.