$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Shifa Begmohamed from Richmond Hill, ON, pitched Dear Snackers in Season 16, Episode 6, asking the Dragons for $100K for 20% of the company.
- Asked for$100K for 20%
- Valuation$500Kimplied by the ask
- OutcomeDealwith Manjit Minhas and Michele Romanow
- Final deal$100K for 25%valued at $400K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | No offer, felt Manjit Minhas and Michele Romanow could provide more relevant expertise | Out |
| Vincenzo Guzzo | $100,000 for 40% | Declined |
| Manjit Minhas and Michele Romanow | $100,000 for 30% (15% each) | Declined |
| Manjit Minhas | $100,000 for 22% (later joined by Michele Romanow at 25% combined) | Accepted |
| Michele Romanow | Joined Manjit Minhas at $100,000 for 25% combined | Accepted |
Shifa, a former flight attendant from Richmond Hill, Ontario, sought $100,000 for 20% of Dear Snackers, a company selling roasted makhana (popped waterlily seed) snacks in barbecue, golden turmeric, and sweet and salty flavours. The product retails for $4.99 and costs $2.93 to manufacture, is made in a Toronto copacking facility, and has generated $121,000 in sales to date, sold by Shifa herself without a distributor. She invested $45,000 of her own money and owns 100% of the company, and plans to use the $100,000 to build inventory for distributors and for marketing, including smaller lunchbox sizes and larger Costco-oriented sizes.
Wes Hall went out, saying Manjit Minhas and Michele Romanow could offer more relevant expertise. Vincenzo Guzzo offered $100,000 for 40%, which Shifa did not accept. Manjit Minhas and Michele Romanow jointly offered $100,000 for 30% (15% each), which was countered down; ultimately Manjit Minhas and Michele Romanow agreed to $100,000 for a combined 25%, which Shifa accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Dear Snackers today
- StatusOut of businessLast checked September 2026
Dear Snackers appears to have closed. Its products may no longer be available.