$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Dillon Carman from Belleville, ON, pitched Dillon “Big Country” Carman in Season 10, Episode 8, asking the Dragons for $50K for 5% of the company.
- Asked for$50K for 5%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Jim Treliving, Michael Wekerle and Manjit Minhas
- Final deal$50K for 5%valued at $1M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Joined Michael Wekerle's offer, with Boxer Beer endorsement and Dillon appearing in commercials | Accepted |
| Michael Wekerle | $50,000 for 5%, bringing in Boxer Beer endorsement opportunity | Accepted |
| Michele Romanow | Went out, felt Dillon needed an agent rather than a Dragon investor | Out |
| Joe Mimran | Went out, said he could only help with merchandise like shorts or t-shirts | Out |
| Jim Treliving | Joined the $50,000 for 5% deal with Michael Wekerle and Manjit Minhas | Accepted |
Dillon "Big Country" Carman, the Canadian Heavyweight boxing champion from Belleville area (originally from Madoc, Ontario), asked for $50,000 for a 5 per cent stake in his boxing career earnings. Dillon had become Canadian Heavyweight Champion in October 2014 after over a decade competing, with his most recent purse in Montreal at $5,000 against training costs of about $8,000; he had no manager or agent and said all his fights over the next two years would air on TSN.
Michele Romanow went out, saying Dillon needed an agent rather than investment. Joe Mimran went out, saying he could only contribute with merchandise like shorts or t-shirts. Michael Wekerle offered $50,000 for 5 per cent, bringing a potential Boxer Beer endorsement, and Manjit Minhas and Jim Treliving joined the same offer, which Dillon accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Dillon “Big Country” Carman today
- StatusOut of businessLast checked September 2026
Dillon Carman, the Canadian Heavyweight Champion, had pitched a 5% stake in his boxing career and received sponsorship from Michael Wekerle and Manjit Minhas, whose Boxer beer brand fit his boxing persona. Backed by his two new Dragon supporters, he won his title defence fight against former Commonwealth champion Razor Ruddock by knockout in the third round, and Boxer beer commercials featuring him were set to roll out later that year.