$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Robert and Sarah Bourbeau from Burlington, ON, pitched do+dare undie co. in Season 19, Episode 2, asking the Dragons for $150K for 25% of the company.
- Asked for$150K for 25%
- Valuation$600Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Out - not investable or scalable for her | Out |
| Wes Hall | Out - concerned about losing money | Out |
| Michele Romanow | Out - worried about scalability | Out |
| Brian | Out - textiles in Canada uniquely challenged, cost competitiveness concerns | Out |
| Arlene Dickinson | Out - too early stage for investment | Out |
Sarah and Rob, founders of Do + Dare Undie Co. from Burlington, Ontario, asked for $150,000 for 25% of their company. The business sells custom decorated bamboo underwear, made in Canada, with prices around $38 for men's and $27 for women's plain undies, and $10 more for custom designs. They reported $125,000 in revenue last year with plans to reach $300,000 this year, but were not profitable, having lost about $50,000. They had invested $450,000 of their own life savings into equipment, machines and tooling, with underwear costing $15 (men's) and $12 (women's) to make, and customer acquisition costs of $30 to $45.
All five Dragons declined to invest. Manjit Minhas felt it was not a scalable business, Wes Hall was concerned about ongoing losses, Michele Romanow worried about scalability given the unit economics, Brian raised concerns about the challenges of Canadian textile manufacturing competitiveness, and Arlene Dickinson felt the business was too early stage. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
do+dare undie co. today
- StatusIn businessLast checked September 2026
do+dare undie co. is still operating and sells through its website.