$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Dr. Liza Egbogah from Toronto, ON, pitched Dr. Liza Shoes in Season 16, Episode 7, asking the Dragons for $200K for 20% of the company.
- Asked for$200K for 20%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$200K for 40%valued at $500K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Out - not the right partner for the shoe space | Out |
| Michele Romanow | Out - disagreed with retail strategy | Out |
| Vincenzo Guzzo | Out - concerned about clinical claims | Out |
| Wes Hall | Out - disagreed with retail expansion strategy | Out |
| Manjit Minhas | $200,000 for 40% equity | Accepted |
Dr. Liza of Toronto asked for $200,000 for 20% of Dr. Liza Shoes, a line of posture-focused footwear designed using a platform similar to running shoes, aimed at reducing joint impact and improving posture. The shoes range in landed cost from $60 to $130 and retail from $225 to $595, with the $595 booties being the best-seller. The company has sold about $500,000 in shoes in total, including $230,000 in the last 12 months, all through e-commerce, with a 4% return rate; the funding was intended for inventory and marketing to help move into retail.
Arlene Dickinson, Michele Romanow, Vincenzo Guzzo, and Wes Hall all went out, citing concerns about the retail expansion strategy, competition, and clinical claims. Manjit Minhas offered $200,000 for 40% equity as a hands-on partner, which Dr. Liza accepted immediately.
Pitch details from CBC’s Dragons’ Den pitch page.
Dr. Liza Shoes today
- StatusIn businessLast checked September 2026
Dr. Liza Shoes is still operating and sells through its website.