Dr. Ward’s Fresh Mist

Cindy Ward
Kitchener, ON

The pitch

Cindy Ward from Kitchener, ON, pitched Dr. Ward’s Fresh Mist in Season 18, Episode 12, asking the Dragons for $200K for 10% of the company.

Asked for$200K for 10%
Valuation$2Mimplied by the ask
OutcomeNo deal

Offers in the Den

Dragon	Offer	Result
Michele Romanow	Business not yet ready for investment, no offer	Out
Wes Hall	Valuation too high and lifestyle business concerns, no offer	Out
Vincenzo Guzzo	Would require owning half the business for a fair deal, no offer	Out
Manjit Minhas	Business plan needs more refinement, no offer	Out
Arlene Dickinson	Wants to see more sales traction before investing, no offer	Out

Cindy Ward, from Kitchener, Ontario, asked for $200,000 for 10% of Dr. Ward's Fresh Mist, an all-natural plant-based air freshener and multipurpose deodorizer sold across 20 product lines and 120 SKUs. The products are sold mostly online, including on Amazon Canada, and in select stores such as three Home Hardware locations and cleaning supply houses. Sales were $80,000 in 2022, with projections of a quarter million by the end of 2023, $1 million by 2024, and $3 million by 2025. Cindy Ward has invested about $80,000 of her own money, including remortgaging her house, and holds a PhD in social psychology.

Pitch details from CBC’s Dragons’ Den pitch page.