$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Damjan & Tadeja Madjar from Kelowna, BC, pitched Drink E-Z in Season 12, Episode 2, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Joe Mimran
- Final deal$100K for 35%valued at $286K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Asking a million dollar valuation based on a prototype with no sales and a weak Kickstarter campaign makes it too difficult to invest | Out |
| Jim Treliving | Agreed with Joe Mimran's concerns | Out |
| Arlene Dickinson | Liked the idea but felt the million dollar valuation made it impossible to structure a fair deal | Out |
| Michael Wekerle | Said the product was too early for the Den | Out |
| Manjit Minhas | Called the million dollar valuation a fairy tale given lack of proof of concept | Out |
| Joe Mimran | $100,000 for 35% after initially going out, returned to make an offer | Accepted |
Damjan Madjar and Tadeja Madjar, from Kelowna, BC, asked for $100,000 for 10% of their company, Drink E-Z, an automatic drinking cup designed for people with conditions like MS, ALS, or Parkinson's disease, or those recovering from oral surgery, who struggle with drinking from a normal cup. The device uses a battery powered micro pump in the base to deliver liquid through a straw at three different speeds, and is made from medical grade stainless steel, retailing for $40. They had generated $15,000 in purchase orders after approaching five dentists, had invested about $50,000 in patent and tooling costs, and previously ran a Kickstarter campaign with a $50,000 goal that raised only $15,000. They valued the company at $1 million.
Joe Mimran, Jim Treliving, Arlene Dickinson, Michael Wekerle, and Manjit Minhas all went out, citing the lack of sales, an unproven concept with only five dentists approached, a failed Kickstarter, and a valuation they felt was unjustified. After initially declining, Joe Mimran returned with an offer of $100,000 for 35% of the company, which Damjan Madjar and Tadeja Madjar accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Drink E-Z today
- StatusIn businessLast checked September 2026
Drink E-Z is still operating and sells through its website.