Driving Miss Daisy Seniors’ Service

Tara Armstrong, Bev Halisky
Delta, BC

Visit Driving Miss Daisy Seniors’ Service

Tara Armstrong, Bev Halisky pitching Driving Miss Daisy Seniors’ Service on Dragons’ Den

The pitch

Tara Armstrong, Bev Halisky from Delta, BC, pitched Driving Miss Daisy Seniors’ Service in Season 13, Episode 3, asking the Dragons for $100K for 10% of the company.

Asked for$100K for 10%
Valuation$1Mimplied by the ask
OutcomeDealwith Arlene Dickinson and Lane Merrifield
Final deal$100K for 20%valued at $500K

Offers in the Den

Dragon	Offer	Result
Manjit Minhas	Business too small to be investible at this valuation	Out
Michele Romanow	Business too small to be investible	Out
Arlene Dickinson and Lane Merrifield	$200,000 for 35%	Declined
Jim Treliving	$100,000 for 20%	Accepted
Vincenzo Guzzo	Not present on panel this pitch (Vincenzo commented but made no offer)	Out

Tara Armstrong and Bev Halisky, of Delta, BC, asked the Dragons for $100,000 for 10% of Driving Miss Daisy Seniors' Services, a franchised business providing transportation and companionship services to seniors and people with disabilities. The company operates 48 franchises across four provinces with 38 franchisees and 72 vehicles on the road. Clients are charged $50 to $60 per hour, franchisees pay a $20,000 initial franchise fee plus a monthly royalty of $300 per operational vehicle, and the company earned $3.5 million in revenue over nine years, with $350,000 in revenue last year and profit margins of 15% to 20%.

Manjit Minhas and Michele Romanow both went out, saying the business was too small to be investible at the valuation implied by the ask. Arlene Dickinson and Lane Merrifield offered $200,000 for 35%, and Jim Treliving offered $100,000 for 20%. Tara Armstrong and Bev Halisky accepted Jim Treliving's offer of $100,000 for 20%.

Pitch details from CBC’s Dragons’ Den pitch page.