$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Daniel Thompson, Brad Hampton from Toronto, ON, pitched DTB Inc. in Season 13, Episode 20, asking the Dragons for $180K for 30% of the company.
- Asked for$180K for 30%
- Valuation$600Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Out; not convinced the product concept has room to grow after ten years of sales | Out |
| Michele Romanow | Out; doesn't believe the market wants a multipurpose product enough to justify retail expansion | Out |
| Vincenzo Guzzo | Out; losing money proves love for the product rather than a viable business | Out |
| Lane Merrifield | Out; 10% growth over ten years is not exciting enough | Out |
| Jim Treliving | Out; recommends selling the product to a larger company rather than investing further | Out |
Daniel Thompson and Brad Hampton, from Toronto, Ontario, sought $180,000 for 30% of DTB Inc., a cosmetics company making multipurpose beauty products where items like a lipstick can double as a blush, designed to work across genders, ages, and skin types. The company is in 16 to 17 retail stores, down from about 30 retailers it previously exited due to high support costs. Last year wholesale sales were around $200,000 to $220,000, down from $600,000 in retailer-reported sales, and the company ran a loss of about $60,000. The two founders and a third partner have personally invested about $300,000 combined over the company's ten-year history, and they were seeking funds to open a flagship retail store.
Arlene Dickinson, Michele Romanow, Vincenzo Guzzo, and Lane Merrifield all went out due to doubts about the product's market appeal and the company's ten-year track record of flat growth and losses. Jim Treliving went out as well, suggesting the founders should instead try to sell the product to a larger retailer rather than pursue further investment. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
DTB Inc. today
- StatusOut of businessLast checked September 2026
DTB Inc. appears to have closed. Its products may no longer be available.