Dynamic Downsizers

Leanne Masellis Lori Willison
Markham, ON

The pitch

Leanne Masellis Lori Willison from Markham, ON, pitched Dynamic Downsizers in Season 20, Episode 9, asking the Dragons for $100K for 10% of the company.

Asked for$100K for 10%
Valuation$1Mimplied by the ask
OutcomeNo deal

Offers in the Den

Dragon	Offer	Result
Manjit Minhas	No offer, felt the business model would lose quality if scaled for margin	Out
Wes Hall	No offer, business too small with only one vehicle	Out
Michele Romanow	No offer, unclear how the business model makes money at scale	Out
Arlene Dickinson	No offer, felt the business model was wrong despite understanding the mission	Out
Brian Scudamore	No offer, needs to figure out how to make the model work before investment	Out

Leanne Masellis and Lori Willison, from Markham, Ontario, asked for $100,000 for 10% of Dynamic Downsizers, a service that helps seniors, including those with cognitive impairments like dementia, downsize, pack, move and set up their new home, partnering with the Alzheimer's Society and providing dementia-friendly training to staff. A typical package to move a client into a one-bedroom suite costs $5,000; the business started in November 2018, did $155,000 in gross revenue in 2024 and $334,000 in the most recent year with net profit of $54,000, operating with a single vehicle.

Manjit Minhas, Wes Hall, Michele Romanow, Arlene Dickinson and Brian Scudamore all declined to invest, citing an unclear or difficult-to-scale business model and limited capacity with only one vehicle. There was no deal.

Pitch details from CBC’s Dragons’ Den pitch page.