Eagle Energy

Elliot Mashford, Thierry Schmidt
Vancouver, BC

Elliot Mashford, Thierry Schmidt pitching Eagle Energy on Dragons’ Den

The pitch

Elliot Mashford, Thierry Schmidt from Vancouver, BC, pitched Eagle Energy in Season 13, Episode 6, asking the Dragons for $750K for 6% of the company.

  • Asked for$750K for 6%
  • Valuation$12.5Mimplied by the ask
  • OutcomeNo deal

Offers in the Den

DragonOfferResult
Jim TrelivingNot convinced the product is neededOut
Manjit MinhasConcerned about the health impact of the productOut
Lane MerrifieldConcerned about lack of research on vaping and use of the word healthyOut
Michele RomanowToo much complexity and regulation for the equity offeredOut
Vincenzo GuzzoToo many existing shareholders made the cap table unworkable, asked for a different structure but declinedOut
Arlene DickinsonDisliked the $12.5 million valuationOut

Elliot Mashford and Thierry Schmidt of Vancouver, British Columbia asked for $750,000 for 6% of Eagle Energy, a caffeine inhaler using plant-based guarana delivered via a vape-style device, priced so that 25 inhalations approximate one caffeinated beverage. The company had done just under $2 million in sales over two years but had not been profitable, citing R&D costs, faulty product, and a shift away from lower-margin convenience store retail toward online and Amazon sales, where margins run 50% to 70%. The founders and angel investors, who hold the remaining 55% after the founders' 45%, closed a financing round three months earlier at an $11.5 million pre-money valuation, implying a $12.5 million post-money valuation.

All five Dragons declined to invest. Jim Treliving said he was not convinced the world needed the product. Manjit Minhas and Lane Merrifield raised concerns about the health impact and the lack of research on vaping. Michele Romanow felt the regulatory complexity was too much for the equity on offer. Vincenzo Guzzo said too many existing shareholders made it hard to know what role he would play, and Arlene Dickinson objected to the valuation. No deal was made.

Pitch details from CBC’s Dragons’ Den pitch page.

Eagle Energy today

  • StatusOut of businessLast checked September 2026

Eagle Energy appears to have closed. Its products may no longer be available.