$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Sidhanth Pereira from Toronto, ON, pitched Earth One in Season 19, Episode 11, asking the Dragons for $200K for 10% of the company.
- Asked for$200K for 10%
- Valuation$2Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | Sales don't support the valuation | Out |
| Arlene Dickinson | Can't keep the deal alive | Out |
| Brian Scudamore | Doesn't see the potential | Out |
| Manjit Minhas | Valuation is far too high, hardware is a hard sell | Out |
| Michele Romanow | Not clear on the offer | Out |
Sid Pereira, from Toronto, Ontario, asked for $200,000 for 10% of EarthOne, a hardware and app system that sits inside houseplants to monitor soil moisture, humidity and temperature and send care alerts, priced at $35 per unit with monthly subscription tiers of $3 or $6. The company, less than a year old, had sold $50,000 in hardware and about $5,000 in recurring subscription revenue, with a custom soil sensor developed in-house that the founder said lasts two years compared to cheaper alternatives that degrade quickly.
All five Dragons declined to invest. Wes Hall, Arlene Dickinson, Brian Scudamore and Manjit Minhas said the $2 million valuation was not supported by the modest sales figures, and Manjit Minhas noted that hardware products with a limited lifespan are a difficult sell. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Earth One today
- StatusIn businessLast checked September 2026
Earth One is still operating and sells through its website.