$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jerry Kroll from Vancouver, BC, pitched Electra Meccanica Vehicles in Season 12, Episode 17, asking the Dragons for $25M for 40% of the company.
- Asked for$25M for 40%
- Valuation$62.5Mimplied by the ask
- OutcomeDealwith Jim Treliving
- Final deal$25M for 40%valued at $62.5Mplus a royalty: contingent on due diligence
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Out - said the investment size was outside her area of expertise | Out |
| Joe Mimran | Out - questioned validity of pre-order numbers | Out |
| Manjit Minhas | Out - said it was unclear if the company was worth a million or a hundred million dollars | Out |
| Michael Wekerle | Out - said his money did not need to fund the founder's dream | Out |
| Michele Romanow | Out - questioned the founder's characterization of test drive deposits as pre-sales and his lack of humility | Out |
| Jim Treliving | $25,000,000 for 40% of the company, contingent on due diligence | Accepted |
Jerry Kroll, CEO of Electra Meccanica Vehicles from Vancouver, asked for $25,000,000 for 25% of his company, which builds the Electra Meccanica Solo, a single-seat electric car. The car travels 160 kilometres on a full charge, has a top speed of 140 km/h, will be built in Canada for about $8,500 per unit, and will sell for just under $20,000, with the company reporting over 520 pre-orders backed by refundable $250 deposits and stating it had been developing the vehicle since 2000. The $25,000,000 ask was intended to fund a 200,000 to 300,000 square foot manufacturing facility to scale production to 25,000 to 50,000 vehicles per year in Canada.
Arlene Dickinson, Joe Mimran, Manjit Minhas, Michael Wekerle and Michele Romanow all went out, citing concerns about the size of the investment, the validity of pre-order numbers based on refundable deposits, and the founder's approach and lack of humility. Jim Treliving offered $25,000,000 for 40% of the company contingent on completing due diligence, which Jerry Kroll accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Electra Meccanica Vehicles today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Electra Meccanica Vehicles is still operating.