$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jessica Bilmer, Bunny & Taran Ghatrora from Surrey, BC, pitched ElleBoxCo. in Season 11, Episode 13, asking the Dragons for $25K for 15% of the company.
- Asked for$25K for 15%
- Valuation$167Kimplied by the ask
- OutcomeDealwith Joe Mimran
- Final deal$25K for 15%valued at $167K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Out - too much shipping cost risk, knows the space too well | Out |
| Michele Romanow | Out - not a fit for her portfolio | Out |
| Manjit Minhas | Out - not a fit for her repertoire | Out |
| Jim Treliving | Out - declined to subscribe to the business | Out |
| Joe Mimran | $25,000 for 15% | Accepted |
Taran Ghatrora, Jessica Bilmer and Bunny Ghatrora, students from Surrey, British Columbia, asked for $25,000 for 15% of ElleBox, a subscription box service delivering customized pads, tampons, tea and chocolate timed to a customer's period. The necessities box sells for $12 and the organic comfort box for $38, with $5 shipping charged even though actual shipping costs more; about 40% of customers are from rural areas. The founders, all students (one at UBC, one in law school, one at BCIT), reported $33,000 in sales to date, sourcing products from suppliers at below wholesale cost and planning to expand into the United States, where shipping costs would be lower and the period product market is less saturated.
Michael Wekerle went out, citing his knowledge of the shipping cost challenges in the space. Michele Romanow and Manjit Minhas both went out, saying the business was not a fit for their portfolios. Jim Treliving went out, declining to subscribe to the concept. Joe Mimran offered $25,000 for 15%, which the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
ElleBoxCo. today
- StatusOut of businessLast checked September 2026
ElleBoxCo. appears to have closed. Its products may no longer be available.