$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Evelyn Nyairo from Calgary, AB, pitched Ellie Bianca in Season 16, Episode 3, asking the Dragons for $350K for 8% of the company.
- Asked for$350K for 8%
- Valuation$4.38Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Out - valuation too high | Out |
| Arlene Dickinson | Out - priced herself out | Out |
| Michele Romanow | Out - packaging doesn't reflect the story | Out |
| Manjit Minhas | $350,000 for 50% | Withdrawn |
| Wes Hall | Out | Out |
Evelyne Nyairo, from Calgary, Alberta, pitched Ellie Bianca, asking for $350,000 for 8%. The skin care brand uses natural ingredients such as hibiscus, shea and mangoes across 34 SKUs including skin oils, face oils, bath salts and serums, priced from $49.99 to $250 for its radiant glow serum, which targets menopause-related skin changes; the brand also supports a scholarship for single mothers and works with women in Africa. Evelyne Nyairo has invested about $1 million of her own money, had sales of $600,000 last year, and is projecting $2 million this year, implying a $4.25 million valuation.
Vincenzo Guzzo went out, saying the valuation was too high, and Arlene Dickinson and Michele Romanow also went out, citing the pricing and packaging not reflecting the brand's story. Manjit Minhas offered $350,000 for 50%, but when Evelyne Nyairo tried to counter at 10%, Manjit Minhas withdrew the offer, saying the company was not worth $3.5 million. Wes Hall did not make an offer, and there was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Ellie Bianca today
- StatusIn businessLast checked September 2026
Ellie Bianca is still operating and sells through its website.