$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Rob Fraser, Brent Cameron from Victoria, BC, pitched Endūr Apparel in Season 13, Episode 14, asking the Dragons for $100K for 6% of the company.
- Asked for$100K for 6%
- Valuation$1.67Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Out, business model doesn't align | Out |
| Manjit Minhas | Out, no barriers to entry | Out |
| Lane Merrifield | Out, valuation doesn't make sense | Out |
| Arlene Dickinson | Out, valuation issue | Out |
| Jim Treliving | $100,000 for 25% | Declined |
Rob Fraser and Brent Cameron of Victoria, BC pitched Endur Apparel, an active lifestyle sock and underwear brand, asking for $100,000 for 6%. Socks retail for around $20 and cost $3 to make, and are sold online and in more than 50 stores across Canada and California; the company did $450,000 in sales over the last 12 months with a profit margin around 6% to 8%, and projects over $1 million in sales this year with an expected 14% profit margin. The founders based their valuation on a 1.5 times multiple of projected sales.
Vincenzo Guzzo, Manjit Minhas, and Lane Merrifield went out over concerns about the business model and valuation. Arlene Dickinson also went out on valuation grounds. Jim Treliving offered $100,000 for 25%, which the founders declined, saying it would limit their future growth; there was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Endūr Apparel today
- StatusOut of businessLast checked September 2026
Endūr Apparel appears to have closed. Its products may no longer be available.