$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Nick Coutu from Toronto, ON, pitched Engager in Season 12, Episode 13, asking the Dragons for $50K for 10% of the company.
- Asked for$50K for 10%
- Valuation$500Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | Suggests he build sales with his parents' jewellery shop first | Out |
| Joe Mimran | Believes $50,000 is not enough to reach his goal | Out |
| Michael Wekerle | Sees no barrier to entry and questions the valuation | Out |
| Manjit Minhas | Business plan and revenue model not well thought out | Out |
| Arlene Dickinson | Likes him personally but not ready for investment | Out |
| Michele Romanow | Too early for investment | Out |
Nick Coutu, from Toronto, Ontario, asked for $50,000 for 10% of Engager, a mobile app that connects independent jewellers with customers to collaborate on designing custom engagement rings. Jewellers on the platform are charged a $100 monthly subscription fee plus a 9.5% commission per ring sold. Since launching a beta in November using his parents' jewellery shop in St. Catharines, the app had generated $87,800 in revenue from 14 customers, with the company earning $4,700 of that total.
All five Dragons went out, citing concerns including the risk of customers bypassing the commission by transacting directly with jewellers, an unproven revenue model, a valuation seen as too high for the sales achieved, and the business being too early stage for investment. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Engager today
- StatusOut of businessLast checked September 2026
Engager appears to have closed. Its products may no longer be available.