$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Lane Casement from Calgary, AB, pitched Everything Butt Cream in Season 10, Episode 11, asking the Dragons for $130K for 30% of the company.
- Asked for$130K for 30%
- Valuation$433Kimplied by the ask
- OutcomeDealwith Michael Wekerle, Jim Treliving and Manjit Minhas
- Final deal$195K for 45%valued at $433K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | No offer, disliked the branding | Out |
| Michael Wekerle | $130,000 for 50% | Withdrawn |
| Manjit Minhas | $130,000 for 45% | Withdrawn |
| Jim Treliving | $130,000 for 30% (the amount asked) | Withdrawn |
| Michael Wekerle, Jim Treliving and Manjit Minhas | $195,000 for 45% equity combined (15% each) after Lane Casement asked for $175,000 more | Accepted |
Lane Casement, a pharmacist from Calgary, AB, asked for $130,000 for 30 per cent of Everything Butt, a natural, dual-purpose cream for infant diaper rash and adult incontinence that retails for about $11 a jar and is approved by Health Canada. Casement said the cream costs $3.26 to make, had sold more than 1,600 jars for about $16,000 in sales, and had a distribution contract with McKesson Pharmaceuticals. He had spent three years developing the product and remained employed as a practicing pharmacist.
Joe Mimran went out over the branding. Michael Wekerle offered $130,000 for 50 per cent, Manjit Minhas offered $130,000 for 45 per cent, and Jim Treliving offered $130,000 for the requested 30 per cent. After discussion of rebranding needs, Casement asked for $175,000 more; Wekerle, Treliving and Minhas joined forces to offer $195,000 for 45 per cent equity (15 per cent each), which Casement accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Everything Butt Cream today
- StatusOut of businessLast checked September 2026
Everything Butt Cream appears to have closed. Its products may no longer be available.