$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Eve Laird and Sarah Cartwright from Vancouver, BC, pitched Eve’s Crackers in Season 14, Episode 5, asking the Dragons for $150K for 20% of the company.
- Asked for$150K for 20%
- Valuation$750Kimplied by the ask
- OutcomeDealwith Arlene Dickinson
- Final deal$150K for 20%valued at $750K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Concerned about low margins and high price point for only making a dollar a bag | Out |
| Jim Treliving | $150,000 for 25% with a board seat | Declined |
| Lane Merrifield and Jim Treliving | $200,000 for 30% (joint offer combining with Jim's terms) | Declined |
| Manjit Minhas | $150,000 for 20% | Declined |
| Arlene Dickinson | $150,000 for 20% with distribution help into major retailers | Accepted |
Sarah and Eve, sisters from Vancouver, BC, asked for $150,000 for 20% of Eve's Crackers, a flaxseed-based cracker line that is gluten-free, plant-based and keto-friendly, made from Canadian flaxseed. The crackers cost $3.14 to make and sell to distributors for $4.26, with a retail price of $8.99. The company is in over 200 stores including Sobeys, Safeway and Thrifty Foods in BC, did $189,000 in sales last year and had already surpassed $190,000 in sales by the end of April this year, and is now profitable at about $5,000 a month.
Michele Romanow went out over concerns about low margins and the high price point. Jim Treliving offered $150,000 for 25% with a board seat, which was later folded into a joint offer with Lane Merrifield of $200,000 for 30%. Manjit Minhas offered $150,000 for 20%. Sarah and Eve accepted Arlene Dickinson's offer of $150,000 for 20%, citing her retail distribution relationships.
Pitch details from CBC’s Dragons’ Den pitch page.
Eve’s Crackers today
- StatusIn businessLast checked September 2026
Eve’s Crackers is still operating and sells through its website.