$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Michelle Cozzuol from Delta, BC, pitched Executive R.A.D.I.O. in Season 18, Episode 13, asking the Dragons for $75K for 15% of the company.
- Asked for$75K for 15%
- Valuation$500Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | No specific offer, clarified the business description | Out |
| Michele Romanow | High acquisition cost with high churn expected for the business model | Out |
| Wes Hall | Agreed the business was too early and too small | Out |
| Manjit Minhas | Business needs sales, described as analysis paralysis | Out |
| Vincenzo Guzzo | No offer made | Out |
Michelle O'Flynn Cozzuol, from Delta, BC, asked for $75,000 for 15% of Executive RADIO, a software dashboard for small businesses that manages HR, inventory, and operations, aimed particularly at small hospitality and retail businesses lacking formal systems. The platform costs $99 a month, compared to competitors charging close to $1,000 a month, and currently has 11 clients on the dashboard; the founder previously lost $40,000 to a technology contractor who did not complete the platform and later won a court case against them.
Michele Romanow went out citing high acquisition costs and high churn typical of this business model. Wes Hall agreed the business was too early and too small. Manjit Minhas went out saying the founder needed to focus on selling rather than further analysis. Arlene Dickinson and Vincenzo Guzzo also did not make offers, leaving the founder without a deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Executive R.A.D.I.O. today
- StatusIn businessLast checked September 2026
Executive R.A.D.I.O. is still operating and sells through its website.