$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jeff Ellsworth, Jeff Keough from Mermaid, PE, pitched Exit Speed in Season 13, Episode 18.
- Asked for150K 20%
- Valuation–implied by the ask
- OutcomeDealwith Arlene Dickinson
- Final deal$150K for 10%valued at $1.5Mplus a royalty: 10% royalty until investment repaid, dropping to 5% royalty perpetually
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Out - loved the product and potential but valuation too high | Out |
| Manjit Minhas | Out - not a home run for her | Out |
| Lane Merrifield | Out - ask too large a leap from likely value | Out |
| Jim Treliving | Out - felt the company was too early stage | Out |
| Vincenzo Guzzo | Initially out, reconsidered; $150,000 for 25% with $100,000 as a loan repayable at $10 per unit | Declined |
| Arlene Dickinson | $150,000 for a 10% royalty until investment repaid, then 5% royalty perpetually | Accepted |
Jeff Keough and Jeff Ellsworth from Mermaid, Prince Edward Island, asked for $150,000 for 20% of Exit Speed, a resistance training device that attaches to a baseball or softball bat to increase bat speed and exit velocity. The device comes in three sizes priced from $55.99 to $59.99, with a 75% gross profit margin, and the company had $25,000 in sales after a three-week soft launch through the founders' network with no marketing spend to date.
Michele Romanow, Manjit Minhas, Lane Merrifield, and Jim Treliving all went out, citing the high valuation relative to sales or being too early stage. Vincenzo Guzzo initially went out but reconsidered, offering $150,000 for 25% with part of the investment structured as a loan, which was declined in favour of Arlene Dickinson's offer of $150,000 for a 10% royalty until repayment, dropping to a 5% perpetual royalty, which was accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Exit Speed today
- StatusOut of businessLast checked September 2026
Exit Speed appears to have closed. Its products may no longer be available.