$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Mark Amery from Maple Ridge, BC, pitched Feels Like Friday in Season 14, Episode 4, asking the Dragons for $100K for 15% of the company.
- Asked for$100K for 15%
- Valuation$667Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Concerned about cost of bringing call centre in-house, out | Out |
| Arlene Dickinson | Wants focus and purpose, out | Out |
| Lane Merrifield | Doesn't want to help fix being spread too thin, out | Out |
| Michele Romanow | Not defensible against competitors, out | Out |
| Jim Treliving | Needs someone to run the business if founder is unavailable, out | Out |
Mark Amery, of Maple Ridge, BC, sought $100,000 for 15% of Feels Like Friday Service Brands, a parent company franchising home service businesses including Gorilla Property Services, Toodaloo Pest Control, and Eenie Meenie Miny Mow Landscaping, targeting property managers and multi-residential buildings. The company had sales of $450,000 with about 40% profit margin, roughly $200,000. Gorilla had 34 franchisees after 4.5 years, Toodaloo had three after one year, and Eenie Meenie Miny Mow had three after one month, with a fourth brand on hold; all franchisee operations run through in-house built software.
All five Dragons declined to invest. Vincenzo Guzzo was concerned about the cost of bringing outsourced call centre functions in-house, Arlene Dickinson and Manjit Minhas felt Mark Amery lacked focus running three brands simultaneously, Lane Merrifield did not want to help fix being spread too thin, Michele Romanow felt the business was not defensible against competitors, and Jim Treliving was concerned about lack of backup if Mark Amery were unavailable. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Feels Like Friday today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Feels Like Friday is still operating.