$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Al Martins from Burlington, ON, pitched Fence Armor in Season 11, Episode 20, asking the Dragons for $15K for 5% of the company.
- Asked for$15K for 5%
- Valuation$300Kimplied by the ask
- OutcomeDealwith Joe Mimran
- Final deal$15Kplus a royalty: 10% royalty for five years
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | Out; did not see how he could make money with the product | Out |
| Michael Wekerle | Out; put his money elsewhere | Out |
| Joe Mimran | $15,000 for a 10% royalty over five years | Accepted |
| Michele Romanow | Out; concerned the online marketing numbers did not add up | Out |
| Manjit Minhas | Out; felt the low ask showed he was not taking the business or the investment seriously | Out |
Al Martins from Burlington, Ontario pitched Fence Armor, galvanized steel, powder-coated post protectors that clamp around new or existing fence posts to prevent damage from weed whackers and lasting about 20 years, seeking $15,000 for 5%. Sales in the last 12 months were $115,000 US, almost all from the US, with margins of 300%, roughly $70,000 in profit, and monthly online sales of about $2,000 against roughly $350 a month in marketing spend, sold mainly to fencers, condominium associations, golf courses and cities.
In the battle round Fence Armor beat D-Fence on a 4-to-1 vote after the Dragons called both founders back to disclose sales. Jim Treliving, Michael Wekerle, Michele Romanow and Manjit Minhas all went out over concerns including profitability, online acquisition costs and the small size of the ask, while Joe Mimran offered $15,000 for a 10% royalty over five years, which Al Martins accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Fence Armor today
- StatusIn businessLast checked September 2026
Fence Armor is still operating and sells through its website.