$1Mfor 10%
Protein Candy
Valued at $10M

Jonathan Audet & Felix Lapointe from Quebec City, QC, pitched Ferreol in Season 18, Episode 5, asking the Dragons for $400K for 10% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | $400,000 for 30%, citing her board position at Vail Resorts as a strategic connection | Declined |
| Arlene Dickinson | $400,000 convertible note converting at her option at a 20% discount | Declined |
| Robert Herjavec | Unclear on the combined ski/alloy business model | Out |
| Wes Hall | matched Arlene Dickinson's convertible note offer of $400,000 | Withdrawn |
| Vincenzo Guzzo | $400,000 for 25% equity upfront | Accepted |
| Michele Romanow | joined the same terms as Wes Hall and Arlene Dickinson | Withdrawn |
Felix and Jonathan, based in Quebec City, asked for $400,000 for 10% of Ferreol, a company that started as an alpine ski manufacturer and evolved into a producer of a patent-pending aluminum alloy for skis and other industries. The alloy is around 25% more resistant than the industry-standard alloy used for 40 years, allowing new ski designs. The ski business had over $1 million in sales over three years, and the company has letters of intent representing between $10.5 million and $21 million in annual revenue as an alloy supplier, with forecasts of $2 million this year, $9 million next year, and $18 million in three years.
Michele Romanow offered $400,000 for 30%, citing her board position with Vail Resorts as a strategic asset, but this was declined. Arlene Dickinson offered a $400,000 convertible note converting at her option at a 20% discount; Robert Herjavec went out, saying the combined ski and alloy business model was unclear to him. Wes Hall matched Arlene Dickinson's convertible note offer, and Vincenzo Guzzo offered $400,000 for 25% equity upfront; Michele Romanow then joined at the same terms as Wes Hall and Arlene Dickinson. The founders accepted Vincenzo Guzzo's offer of $400,000 for 25%.
Pitch details from CBC’s Dragons’ Den pitch page.
Ferreol is still operating and sells through its website.