Ferreol

Jonathan Audet & Felix Lapointe
Quebec City, QC

Jonathan Audet & Felix Lapointe pitching Ferreol on Dragons’ Den

The pitch

Jonathan Audet & Felix Lapointe from Quebec City, QC, pitched Ferreol in Season 18, Episode 5, asking the Dragons for $400K for 10% of the company.

  • Asked for$400K for 10%
  • Valuation$4Mimplied by the ask
  • OutcomeDealwith Arlene Dickinson, Wes Hall, Vincenzo Guzzo and Michele Romanow
  • Final deal$400K for 25%valued at $1.6M

Offers in the Den

DragonOfferResult
Michele Romanow$400,000 for 30%, citing her board position at Vail Resorts as a strategic connectionDeclined
Arlene Dickinson$400,000 convertible note converting at her option at a 20% discountDeclined
Robert HerjavecUnclear on the combined ski/alloy business modelOut
Wes Hallmatched Arlene Dickinson's convertible note offer of $400,000Withdrawn
Vincenzo Guzzo$400,000 for 25% equity upfrontAccepted
Michele Romanowjoined the same terms as Wes Hall and Arlene DickinsonWithdrawn

Felix and Jonathan, based in Quebec City, asked for $400,000 for 10% of Ferreol, a company that started as an alpine ski manufacturer and evolved into a producer of a patent-pending aluminum alloy for skis and other industries. The alloy is around 25% more resistant than the industry-standard alloy used for 40 years, allowing new ski designs. The ski business had over $1 million in sales over three years, and the company has letters of intent representing between $10.5 million and $21 million in annual revenue as an alloy supplier, with forecasts of $2 million this year, $9 million next year, and $18 million in three years.

Michele Romanow offered $400,000 for 30%, citing her board position with Vail Resorts as a strategic asset, but this was declined. Arlene Dickinson offered a $400,000 convertible note converting at her option at a 20% discount; Robert Herjavec went out, saying the combined ski and alloy business model was unclear to him. Wes Hall matched Arlene Dickinson's convertible note offer, and Vincenzo Guzzo offered $400,000 for 25% equity upfront; Michele Romanow then joined at the same terms as Wes Hall and Arlene Dickinson. The founders accepted Vincenzo Guzzo's offer of $400,000 for 25%.

Pitch details from CBC’s Dragons’ Den pitch page.

Ferreol today

  • StatusIn businessLast checked September 2026

Ferreol is still operating and sells through its website.