$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Shar Wilson from Victoria, BC, pitched FINAWear in Season 13, Episode 10, asking the Dragons for $45K for 20% of the company.
- Asked for$45K for 20%
- Valuation$225Kimplied by the ask
- OutcomeDealwith Vincenzo Guzzo
- Final deal$60K for 50%valued at $120K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | No offer, felt it could be a good lifestyle business but not an investment opportunity | Out |
| Lane Merrifield | No offer, felt she could not add value beyond cash | Out |
| Vincenzo Guzzo | $60,000 for 50%, planning to transfer 25% to First Nations partners on the Mohawk Reserve in Montreal to help with day-to-day operations and production | Accepted |
| Jim Treliving | No offer, did not compete with Vincenzo Guzzo's offer | Out |
| Michele Romanow | No offer, felt the business was too early stage | Out |
Shar Wilson of Victoria, BC pitched Finawear, asking for $45,000 for a 20% stake. The company creates wearable Indigenous art, including leggings, crop tops and scarves featuring authentic Indigenous designs created by Shar Wilson, a Gitxsan artist; leggings sell for $80, crop tops for $45, with margins ranging from 48% to 54% depending on whether items are drop-shipped or wholesaled. Products are made in Canada, printed and sewn by a company in Vancouver and by Art of Where in Montreal; the business has generated $1,500 in sales since a soft launch, and Shar Wilson previously worked as an accountant before starting the company after the loss of her son in 2009.
Manjit Minhas, Lane Merrifield, Jim Treliving and Michele Romanow declined to invest, citing early-stage traction or lack of relevant expertise to offer. Vincenzo Guzzo offered $60,000 for 50%, proposing to transfer 25% to First Nations partners on the Mohawk Reserve in Montreal to assist with day-to-day operations, and Shar Wilson accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
FINAWear today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether FINAWear is still operating.