$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Michael Smith & Chester Yeum from Toronto, ON, pitched FishHunter in Season 10, Episode 2, asking the Dragons for $1M for 25% of the company.
- Asked for$1M for 25%
- Valuation$4Mimplied by the ask
- OutcomeDealwith Jim Treliving
- Final deal$1M for 33%valued at $3.03M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Valuation too high given mistakes and lack of sales | Out |
| Joe Mimran | Not enough sales to justify the valuation | Out |
| Manjit Minhas | Not excited about the product | Out |
| Michele Romanow | Concerned money would fund inventory rather than growth | Out |
| Jim Treliving | $1,000,000 for 33% | Accepted |
Michael Smith and Chester Yeum, from Toronto, ON, asked for $1,000,000 for 25% of FishHunter, a portable smartphone-connected sonar fish finder that drops into water and shows fish locations up to 200 feet deep via an app, retailing online for $169. The founders had invested about $1.4 million and 18 months developing the product, currently selling online with sales of about $50,000 the previous month, entering Sportsman's Warehouse, on trial with Cabela's, and with distributors in France, Finland, Australia and New Zealand; the business had a monthly burn rate of $80,000 with 14 full-time staff, and the founders valued the company at $4 million, with plans for a more advanced FishHunter 5.0 model.
Michael Wekerle went out, criticizing the high valuation given the level of sales and past product versions. Joe Mimran went out for the same reason, saying sales did not support the valuation. Manjit Minhas went out saying she could not get excited about the product. Michele Romanow went out over concerns the investment would go toward financing inventory rather than growth. Jim Treliving offered $1,000,000 for 33%, which the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
FishHunter today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether FishHunter is still operating.