$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Dorina Rigo from Toronto, ON, pitched Fit Boots in Season 18, Episode 3, asking the Dragons for $300K for 10% of the company.
- Asked for$300K for 10%
- Valuation$3Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Robert Herjavec | Market too small compared to competitor Kangoo Jumps | Out |
| Manjit Minhas | Not enough demand for the product | Out |
| Arlene Dickinson | Valuation too high | Out |
| Vincenzo Guzzo | Valuation too high | Out |
| Michele Romanow | Too focused on old-world business methods | Out |
Dorina, from Toronto, asked for $300,000 for 10% of Fit Boots, a fitness company selling rebound-style boots for low-impact cardio workouts, priced between $325 and $385 and costing about $93 to make, along with instructor training and fitness classes. The company launched at the end of the previous year, had done $270,000 in sales so far with a projection of close to $1 million by year end, had $1.4 million invested (including a $1.1 million investment from a partner who owns 25% of the company), and expected to reach $3 million in sales within three years with a 32% profit margin.
Robert Herjavec went out, noting the market leader Kangoo Jumps only does $5.5 million in annual sales, suggesting the overall market is too small; Manjit Minhas went out over insufficient demand; Arlene Dickinson and Vincenzo Guzzo both went out over the valuation; and Michele Romanow went out, saying the approach was too old-world for building a viral product. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Fit Boots today
- StatusIn businessLast checked September 2026
Fit Boots is still operating and sells through its website.