$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Josh Domingues from Markham, ON, pitched Flashfood in Season 12, Episode 10, asking the Dragons for $300K for 25% of the company.
- Asked for$300K for 25%
- Valuation$1.2Mimplied by the ask
- OutcomeDealwith Michele Romanow and Manjit Minhas
- Final deal$300K for 25%valued at $1.2M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Valuation too high, needs more market testing, out | Out |
| Joe Mimran | $300,000 for 20% | Withdrawn |
| Manjit Minhas | At mercy of grocery stores, out | Out |
| Arlene Dickinson | Joint offer with Michele Romanow at $300,000 for 25% | Accepted |
| Michele Romanow | Joint offer with Arlene Dickinson at $300,000 for 25% | Accepted |
Josh Domingues, founder and CEO from Markham, ON, asked for $300,000 for 10% of Flashfood, a mobile marketplace connecting surplus grocery store food to consumers at a 40 to 60% discount, with the company taking a 25% commission on each transaction. In a 14-week pilot with one Farm Boy location in London, the app diverted over 1,000 meals from landfills, sold 50 to 70% of available surplus food daily, had generated just over $2,000 in gross revenue and $500 in net revenue, and found that 94% of app traffic represented net new customers to the store who spent twice as much on full-priced products while in-store.
Michael Wekerle went out, saying the valuation was too high and more market testing was needed. Joe Mimran offered $300,000 for 20% but later withdrew, saying he wanted to see more testing done. Manjit Minhas went out over concerns the business model depended too much on grocery store retailers. Arlene Dickinson and Michele Romanow made a joint offer of $300,000 for 25%, which Josh Domingues accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Flashfood today
- StatusIn businessLast checked September 2026
Flashfood is still operating and sells through its website.