$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Praveen Udagani from Mississauga, ON, pitched Flaxy Inc. in Season 11, Episode 14, asking the Dragons for $50K for 20% of the company.
- Asked for$50K for 20%
- Valuation$250Kimplied by the ask
- OutcomeDealwith Michele Romanow and Wes Hall
- Final deal$50K for 15%valued at $333K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | $50,000 for 20% | Withdrawn |
| Michele Romanow | $50,000 for 15% | Accepted |
| Jim Treliving | Out, thinks the two offers already on the table are strong | Out |
| Wes Hall | joined Michele Romanow's offer of $50,000 for 15%, split between the two | Accepted |
| Manjit Minhas | $50,000 for 10% | Declined |
Praveen Udagani, from Mississauga, ON, asked for $50,000 for 20% of Flaxy, a ready-to-use flavoured ground flaxseed mix based on his mother's recipe, sold in both sweet flavours like maple cinnamon and vanilla, and spicy flavours, in sizes starting at $10. The product is made from organic Canadian flaxseed and is currently sold in about 20 independently owned high end grocery and health food stores in the GTA, with recent placement in two Metro stores; Praveen started the company with $28,000 of his own money and runs all aspects of the business himself, including manufacturing, packaging and in-store demos.
Wes Hall first offered $50,000 for 20%, matching the ask. Michele Romanow offered $50,000 for 15%, and Jim Treliving went out saying there were already two strong offers on the table. Wes Hall then withdrew his solo offer to join Michele Romanow's offer of $50,000 for 15%, split between the two of them, while Manjit Minhas offered $50,000 for 10%. Praveen Udagani accepted the joint offer from Michele Romanow and Wes Hall of $50,000 for 15%.
Pitch details from CBC’s Dragons’ Den pitch page.
Flaxy Inc. today
- StatusIn businessLast checked September 2026
Flaxy Inc. is still operating and sells through its website.