$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Andrea Merlano from Montreal, QC, pitched FluteSpa in Season 12, Episode 20, asking the Dragons for $75K for 30% of the company.
- Asked for$75K for 30%
- Valuation$250Kimplied by the ask
- OutcomeDealwith Jim Treliving
- Final deal$75K for 30%valued at $250K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | No offer, felt she wanted the Dragons' money, contacts and expertise with no sales yet | Out |
| Arlene Dickinson | No offer, said this is angel investing rather than her stage of investment | Out |
| Michael Wekerle | No offer, felt the ask was too rich for the potential return | Out |
| Michele Romanow | No offer, felt it was too early stage for her | Out |
| Manjit Minhas | No offer, wanted to see sales and proof of concept first | Out |
| Jim Treliving | $75,000 for 30%, offering to bring the product to Williams & Sonoma and Riedel | Accepted |
Andrea Merlano, from Montreal, Quebec, asked for $75,000 for 30% of her company FluteSpa, a cleaning solution that allows delicate champagne flutes to be safely washed in a dishwasher. The product is made of plastic, currently manufactured in Canada at a cost of $8 per unit, with plans to move production to China at higher volumes; retail price was projected at $25 to $29. The company had no sales yet, but had interest from about 55 stores wanting to test the product, and Andrea Merlano had tested the prototype in appliance stores in Montreal and France.
Joe Mimran, Arlene Dickinson, Michael Wekerle, and Michele Romanow all declined to invest, citing the early stage of the business, lack of sales, and concerns about the ask given no proven track record. Jim Treliving offered the full $75,000 for 30%, citing his ability to connect Andrea Merlano with retailers like Williams & Sonoma and Riedel, and Andrea Merlano accepted his offer.
Pitch details from CBC’s Dragons’ Den pitch page.
FluteSpa today
- StatusOut of businessLast checked September 2026
FluteSpa appears to have closed. Its products may no longer be available.