$1Mfor 10%
Protein Candy
Valued at $10M

Nicole Smith from Victoria, BC, pitched Flytographer in Season 10, Episode 3, asking the Dragons for $175K for 5% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | Went out, liked the business but wanted to keep ownership for herself | Out |
| Manjit Minhas | Went out due to high valuation given current numbers | Out |
| Michele Romanow and Joe Mimran | $175,000 jointly for 10% (5% each) | Declined |
| Michele Romanow | $175,000 for 5.8% (based on prior $3M valuation) | Withdrawn |
Nicole Smith, from Victoria, BC, asked for $175,000 for 5% of Flytographer, a company connecting travellers with local photographers for short photo shoots in over 150 cities worldwide. Shoots start at $250 US for 30 minutes, with photographers keeping about 60% of the fee and the company's operating margin at roughly 20%; since launching in March 2013 the company has done over half a million dollars in total revenue, with about $250,000 in the trailing 12 months, and closed a seed round in January at a $3 million valuation. Nicole Smith invested $15,000 of her own money, worked without salary in the first year, and has partnerships with Four Seasons and a signed global distribution deal with Fairmont.
Jim Treliving went out, saying the business was better kept under Nicole Smith's own ownership. Manjit Minhas went out over the high valuation given current numbers. Michele Romanow initially offered $175,000 for 5.8% based on the prior $3 million valuation, but then joined with Joe Mimran to jointly offer $175,000 for 10% equity (5% each); Nicole Smith declined the joint offer as too much equity and no deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Flytographer, founded by Nicole Smith of Victoria, BC, had accepted an offer of $175,000 for 10% from Joe Mimran and Michele Romanow in an earlier season. One year later, the company had expanded to every continent except Antarctica, tripled its team, and quadrupled its monthly revenue, putting it on track for over $2 million in revenue that year, with the founder projecting it could become a $100 million company by 2020.