$1Mfor 10%
Protein Candy
Valued at $10M
From Rachel
Carolyne Parent, Mélanie Heyberger, Alyeska Guillaud, Jennifer Braun
Montreal, QC
In businessSeason 13, Episode 4
The pitch
Carolyne Parent, Mélanie Heyberger, Alyeska Guillaud, Jennifer Braun from Montreal, QC, pitched From Rachel in Season 13, Episode 4, asking the Dragons for $300K for 10% of the company.
- Asked for$300K for 10%
- Valuation$3Mimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$300K for 10%valued at $3M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Went out, said the product does not excite him | Out |
| Arlene Dickinson | Joint offer with Vincenzo Guzzo and Lane Merrifield, $300,000 for 15% | Declined |
| Jim Treliving | Went out, felt another offer was reasonable | Out |
| Michele Romanow | $300,000 for 10% plus a $1,000,000 loan at 4.5% for marketing | Accepted |
| Lane Merrifield | Joint offer with Arlene Dickinson and Vincenzo Guzzo, $300,000 for 15% | Declined |
Carolyne Parent, Mélanie Heyberger and Alyeska Guillaud of Montreal, Quebec pitched From Rachel, a subscription-based online tights and hosiery company, asking for $300,000 for 10% of the business. The tights are manufactured in Italy, retail for less than $20 a pair, and the company offers 70 styles; average basket size is $75 for regular customers and $275 for subscribers, with a customer acquisition cost of $15. Revenue has tripled since launch, with $700,000 in sales over the past eight months and a projection of $1 million by fiscal year end, though the company expects to break even this year due to technology investment; 95% of sales are currently in Quebec.
Vincenzo Guzzo went out, saying the product did not excite him, and Jim Treliving went out, feeling another offer on the table was reasonable. Arlene Dickinson, Lane Merrifield and Vincenzo Guzzo (who rejoined) made a joint offer of $300,000 for 15%. Michele Romanow offered $300,000 for 10% plus an additional $1,000,000 loan at 4.5% for marketing, which the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
From Rachel today
- StatusIn businessLast checked September 2026
From Rachel is still operating and sells through its website.