Front Line Emergency Vehicles

Vid Sansanwal
Markham, ON

The pitch

Vid Sansanwal from Markham, ON, pitched Front Line Emergency Vehicles in Season 16, Episode 5, asking the Dragons for $250K for 10% of the company.

Asked for$250K for 10%
Valuation$2.5Mimplied by the ask
OutcomeNo deal

Offers in the Den

Dragon	Offer	Result
Michele Romanow	Founder unwilling to build a team, missed opportunity to scale	Out
Wes Hall	Founder has not built a team in ten years	Out
Manjit Minhas	Believes founder himself is the obstacle to growth	Out
Arlene Dickinson	Sees it as a lifestyle business, not for investment	Out
Vincenzo Guzzo	$250,000 for 40%, later reduced to 25%	Declined

Vid Sansanwal, based in Markham, Ontario, founded Front Line Emergency Vehicles, a company that manufactures emergency and rescue vehicle bodies from copolymer polypropylene, a corrosion-resistant plastic material used from the cab back, allowing the body to be remounted onto a new chassis as it ages. The company's fire trucks sell for about $150,000 compared to roughly $250,000 for a standard truck. First selling under $1 million in 2013, the company grew to $1.6 million in revenue by 2020 with a 10% net margin, and currently has 12 trucks in backlog, but Vid runs the business alone without accounting, sales, IT, or marketing staff. He sought $250,000 for 10% equity.

Michele Romanow, Wes Hall, Manjit Minhas, and Arlene Dickinson all went out, citing Vid's unwillingness over the years to hire a team to help the business scale despite trying and failing with a few hires. Vincenzo Guzzo offered $250,000 for 40%, later reducing it to 25%, but Vid declined, and the pitch ended without a deal.

Pitch details from CBC’s Dragons’ Den pitch page.