$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Kelly & Paul DeRocco from Sooke, BC, pitched Fudge In A Round in Season 12, Episode 6, asking the Dragons for $60K for 47% of the company.
- Asked for$60K for 47%
- Valuation$128Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Said it was a lifestyle business, not investable for him | Out |
| Arlene Dickinson | Said she wouldn't invest but would support as a customer | Out |
| Manjit Minhas | Liked the taste but said the business wasn't big enough for her | Out |
| Michael Wekerle | Said the business wasn't big enough for him | Out |
| Michele Romanow | Said the business wasn't big enough to get excited about | Out |
Kelly and Paul DeRocco, from Sooke, British Columbia, pitched Fudge In A Round, a round-shaped fudge business offering over 60 unique flavours sold at markets and in three stores on Vancouver Island, asking $60,000 for 47% of the company. Their fudge costs 60 cents to make and sells for $4.00 per unit; sales were $30,000 in their first year of markets and $60,000 in their second year, but growth slowed after Paul DeRocco had a health scare requiring hospitalization, and they were seeking funds to move into a larger production facility rather than purchase a commercial kitchen building.
Joe Mimran, Arlene Dickinson, Manjit Minhas, Michael Wekerle and Michele Romanow all declined to invest, each saying the business, while well run, was too small in scale or better suited as a lifestyle business rather than an investment opportunity, leaving Kelly and Paul DeRocco without a deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Fudge In A Round today
- StatusOut of businessLast checked September 2026
Fudge In A Round appears to have closed. Its products may no longer be available.