$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Sydney Krause, Pierce Atkinson, and Andria Santos from Montreal, QC, pitched Fulhaus in Season 14, Episode 3, asking the Dragons for $1M for 10% of the company.
- Asked for$1M for 10%
- Valuation$10Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Lane Merrifield | Not interested in the leveraged, capital-intensive rental model | Out |
| Jim Treliving | Valuation and value proposition overestimated | Out |
| Vincenzo Guzzo | Did not like the valuation and the rental/leasing model | Out |
| Arlene Dickinson | Did not see a return on the investment | Out |
| Michele Romanow | Could not make an offer given inventory and service-business risk | Out |
Andria, Pierce, and Sydney of Montreal, QC pitched Fulhaus's Haus-in-a-Box, a fully furnished, designed and photographed package for short-term rental units, asking for $1 million for 10%. The company had done $5 million in sales over three years with 75% margins on their new rental model, charging about $675 a month for a typical condo package that costs about $8,800, and they were launching a rental subscription plan called the Fulscale plan.
All five Dragons went out, citing concerns about the capital-intensive, leverage-dependent rental model and an overestimated valuation, with Lane Merrifield and Vincenzo Guzzo specifically comparing it to a risky event-leasing furniture business. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Fulhaus today
- StatusIn businessLast checked September 2026
Fulhaus is still operating and sells through its website.