$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Brent Poulton from Chilliwack, BC, pitched Funky Tails Products Inc. in Season 12, Episode 11, asking the Dragons for $15K for 10% of the company.
- Asked for$15K for 10%
- Valuation$150Kimplied by the ask
- OutcomeDealwith Arlene Dickinson
- Final deal$30K for 12%valued at $250K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | $15,000 for 10%, later increased to $30,000 for 12% | Accepted |
| Michele Romanow | $15,000 for 10% | Declined |
| Jim Treliving | Out, sticking with his prior ugly Christmas sweater investment | Out |
| Joe Mimran | Out, concerns about garment fit and manufacturing quality | Out |
| Michael Wekerle | No offer stated | Out |
Brent Poulton, from Chilliwack, British Columbia, asked for $15,000 for a 10% stake in Funky Tails Products Inc., which makes ugly Christmas sweaters for dogs along with matching adult versions, retailing between $20 and $35. The company also makes Halloween sweaters, regular dog sweaters, and raincoats for dogs, all manufactured in China. Over three years the company sold 4,850 sweaters, with annual sales of $23,000 in year one, $45,000 in year two, and $49,000 in year three, and Brent said he needed help with marketing since the business currently relies on word of mouth online sales.
Arlene Dickinson first offered exactly what Brent asked for, $15,000 for 10%. Michele Romanow matched that offer. Jim Treliving went out, saying he would stick with his existing ugly Christmas sweater investment. Joe Mimran went out over concerns about the sweaters' fit and manufacturing quality. Arlene Dickinson then increased her offer to $30,000 for 12%, which Brent Poulton accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Funky Tails Products Inc. today
- StatusIn businessLast checked September 2026
Funky Tails Products Inc. is still operating and sells through its website.