$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jason Golbey, Thomas Buchan & Ryland Haggis from Vancouver, BC, pitched Fuud in Season 12, Episode 17, asking the Dragons for $90K for 10% of the company.
- Asked for$90K for 10%
- Valuation$900Kimplied by the ask
- OutcomeDealwith Arlene Dickinson
- Final deal$90K for 35%valued at $257Kplus a royalty: loan at 10% interest, convertible to equity after one year
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Out - felt the $900,000 valuation was too high given competition | Out |
| Joe Mimran | Out - felt $90,000 was insufficient for the capital needs of the business | Out |
| Jim Treliving | Out - did not see a path to profitability given competitors | Out |
| Michele Romanow | Out - felt there was no differentiation from competitors | Out |
| Arlene Dickinson | $90,000 loan at 10% interest, convertible after one year to 35% equity | Accepted |
Thomas Buchan, Jason Golbey and Ryland Haggis, from Vancouver, asked for $90,000 for 10% of FUUD.ca, a subscription meal kit delivery service sourcing ingredients from local farms and recipes from local chefs. Meals cost $11 per person with an average weekly order of $68, and the company had 170 active customers and $80,000 in gross sales after less than four months in operation, with a gross profit margin of 15%. The founders projected 2,500 customers and $5,000,000 in gross sales by the end of the following year, and $13,000,000 in gross sales by the end of 2019, expecting to reach net profitability at 300 customers.
Michael Wekerle, Joe Mimran, Jim Treliving and Michele Romanow all went out, citing concerns about competing against well-funded rivals like Blue Apron, HelloFresh and Chef's Plate, and questioning the company's differentiation and path to profitability. Arlene Dickinson offered a $90,000 loan at 10% interest for one year, convertible to 35% equity if the company met its targets, which the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Fuud today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Fuud is still operating.