$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Geoff and Collette Heschel from Morse, SK, pitched GH The Leveller in Season 16, Episode 3, asking the Dragons for $50K for 10% of the company.
- Asked for$50K for 10%
- Valuation$500Kimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$50K for 20%valued at $250K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Out - doesn't know the space | Out |
| Vincenzo Guzzo | Out - not excited about the business | Out |
| Manjit Minhas | $75,000 for 33% | Declined |
| Wes Hall | $50,000 for 20% | Accepted |
| Arlene Dickinson | Out - decent offers already on the table | Out |
Geoff Heschel and Colette Heschel, from Morse, Saskatchewan, pitched GH The Leveller, asking for $50,000 for 10%. The product is an adjustable deck footing leveller that allows decks to be levelled during construction and re-levelled later as they shift, engineered to hold 18,000 pounds and retailing for about $21; it is sold in 130 independent stores across Canada including Windsor Plywood and Home Hardware. The founders manufactured the first 4,000 units themselves before moving production to a manufacturer in Manitoba, and have sold $280,000 worth to date, with $51,000 in sales the prior year and $80,000 in the past three months, along with a video that received over 800,000 views.
Michele Romanow and Vincenzo Guzzo went out, saying they did not know the space well enough. Manjit Minhas offered $75,000 for 33%, and Wes Hall offered $50,000 for 20%; Arlene Dickinson went out, citing the two decent offers already on the table. Geoff Heschel and Colette Heschel chose to accept Wes Hall's offer of $50,000 for 20%.
Pitch details from CBC’s Dragons’ Den pitch page.
GH The Leveller today
- StatusIn businessLast checked September 2026
GH The Leveller is still operating and sells through its website.