$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Eugene Ace & Evan Birmann from Toronto, ON, pitched GoJava in Season 11, Episode 5, asking the Dragons for $150K for 5% of the company.
- Asked for$150K for 5%
- Valuation$3Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | Valuation issue and business too early, went out | Out |
| Michael Wekerle | Valuation issue, would not lend on that basis, went out | Out |
| Joe Mimran and Manjit Minhas | Too much competitiveness, regulation, and permitting issues; joint decision to go out | Out |
| Michele Romanow | Lack of focus between recycling and beverage services, went out | Out |
| Michael Wekerle | Service-based business with a tech valuation mismatch, went out | Out |
Eugene Ace and Evan Birmann of Toronto, Ontario pitched GoJava, asking for $150,000 for 5% of their business. GoJava sells coffee pods online with free delivery and also collects and recycles used pods, composting the coffee and turning the plastic into lumber for decking, park benches, and playgrounds; they also offer zero-waste recycling services for offices covering organics, packaging, and electronics. After eight months in business, they had about 200 customers, had collected over 40,000 pods for recycling, were generating $10,000 in revenue per month, and said the business was doubling every three months; their ask implied a valuation of about $3 million.
All five Dragons went out. Jim Treliving and Michael Wekerle both cited concerns about the valuation being too high for the stage of the business. Joe Mimran and Manjit Minhas together cited competitiveness, regulation, and permitting issues in the waste and beverage space. Michele Romanow felt the founders were not focused enough between being a recycling company and a beverage services company. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
GoJava today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether GoJava is still operating.