Good For You Desserts

Wendy McNally
Toronto, ON

The pitch

Wendy McNally from Toronto, ON, pitched Good For You Desserts in Season 10, Episode 5, asking the Dragons for $225K for 15% of the company.

Asked for$225K for 15%
Valuation$1.5Mimplied by the ask
OutcomeDealwith Jim Treliving
Final deal$225K for 50%valued at $450K

Offers in the Den

Dragon	Offer	Result
Joe Mimran	Went out, cited high valuation and shift away from wheat-based products	Out
Manjit Minhas	Went out, packaging needs work and would need more than the ask	Out
Michael Wekerle	Went out, does not invest in products with a finite shelf life	Out
Michele Romanow	Went out, did not think she was the right fit to help	Out
Jim Treliving	$225,000 for 50 per cent, said the ask would not be enough to grow the business meaningfully	Accepted

Wendy McNally, from Toronto, asked for $225,000 for 15 per cent of her company, Good For You Desserts, which makes low fat, low calorie, low sodium and low cholesterol banana bread in three varieties plus a smaller format sold on Porter Airlines. The product is manufactured in Toronto and sold across Ontario. Wendy McNally reported $610,000 in sales the prior year, aimed to double that in the year ahead, and said her current facility could support ten times her existing output; the funds were intended mainly for marketing and distribution.

Joe Mimran went out, citing a high valuation and a market shift away from wheat-based products. Manjit Minhas went out, saying the packaging needed updating and the ask was too small. Michael Wekerle went out on principle against investing in products with a finite shelf life. Michele Romanow went out, feeling she was not the right fit. Jim Treliving offered $225,000 but for 50 per cent, arguing the requested amount would not be enough to meaningfully grow the business; after negotiation, Wendy McNally agreed to give up 50 per cent.

Pitch details from CBC’s Dragons’ Den pitch page.