$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Yuri Gerchikov & Leo Shifrin from Edmonton, AB, pitched Good Luck Sock in Season 11, Episode 9, asking the Dragons for $200K for 10% of the company.
- Asked for$200K for 10%
- Valuation$2Mimplied by the ask
- OutcomeDealwith Joe Mimran and Michele Romanow
- Final deal$200K for 20%valued at $1Mplus a royalty: 5% royalty until $200,000 is repaid, then converts to 20% equity
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Out, calls it just a fad | Out |
| Jim Treliving | 10% royalty until $200,000 repaid, then 15% equity | Declined |
| Manjit Minhas | 10% royalty until $200,000 repaid, then 20% equity | Declined |
| Michele Romanow | $200,000 for a third of the company (33%) | Declined |
| Joe Mimran | 5% royalty until $200,000 repaid, then 20% equity; later joined by Michele Romanow at 5% royalty and 20% equity | Accepted |
Yuri Gerchikov and Leo Shifrin, from Edmonton, AB, asked for $200,000 for 10% of Good Luck Sock, a unisex sock company selling over 130 designs for $13 to $18 a pair online, in boutique shops, and through a sock-of-the-month subscription club. The company has been running for two and a half years, has done around $1,000,000 in cumulative revenue while doubling year over year, expects just over $600,000 in revenue in its third year, and has wholesale margins of 60% to 70% and retail margins of 80% to 90%.
Michael Wekerle went out, calling the business a fad. Jim Treliving offered a 10% royalty until his $200,000 was repaid, then 15% equity; Manjit Minhas offered a 10% royalty until repaid, then 20% equity; Michele Romanow offered $200,000 for a third of the company; and Joe Mimran offered a 5% royalty until repaid, then 20% equity. Yuri Gerchikov and Leo Shifrin asked Joe Mimran and Michele Romanow to team up at 5% royalty and 15% equity, but the Dragons countered at 20% equity, and the founders accepted a joint deal with Joe Mimran and Michele Romanow for $200,000 at a 5% royalty until repaid, then 20% equity.
Pitch details from CBC’s Dragons’ Den pitch page.
Good Luck Sock today
- StatusIn businessLast checked September 2026
Good Luck Sock is still operating and sells through its website.