$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Drew Butterworth and Lloyd Arbour from London, ON, pitched goodvibes juice co. in Season 19, Episode 2, asking the Dragons for $100K for 7% of the company.
- Asked for$100K for 7%
- Valuation$1.43Mimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$200K for 12%valued at $1.67M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Out initially - said the product wasn't unique | Out |
| Wes Hall | $100,000 for 10% | Withdrawn |
| Arlene Dickinson and Brian | $150,000 for 15% | Withdrawn |
| Michele Romanow | Stepped out, said two good offers already on table | Out |
| Manjit Minhas | $200,000 for 12% (solo, after founders tried to add her to joint deal) | Accepted |
Drew and Lloyd, founders of Goodvibes Juice Co. from Kitchener, Ontario, asked for $100,000 for 7% of their business, Goodvibes Shots. The company sells all-natural, shelf-stable juice shots (cayenne, ginger, lemon, turmeric) for about $5 each, available in more than 500 stores across Canada, and started in 2016 but scaled up significantly since last June. Year to date sales were approximately $850,000 with about $250,000 net profit, and the founders reported 300% year-over-year growth with a goal of $3 million in revenue next year including US expansion.
Manjit Minhas initially went out, saying the product wasn't unique, while Wes Hall offered $100,000 for 10% and Arlene Dickinson and Brian jointly offered $150,000 for 15%. Michele Romanow stepped back citing the two good offers already on the table. When the founders tried to combine offers into a three-Dragon deal including Manjit Minhas, she declined to share the deal and instead offered $200,000 for 12% on her own, which the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
goodvibes juice co. today
- StatusIn businessLast checked September 2026
goodvibes juice co. is still operating and sells through its website.