$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Adi Gullia & Kailee Fatt from Vancouver, BC, pitched Grace & Stella Co. in Season 12, Episode 14, asking the Dragons for $250K for 7.5% of the company.
- Asked for$250K for 7.5%
- Valuation$3.33Mimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$250Kplus a royalty: Loan structure, no equity given
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | No offer, felt there was nothing proprietary to sustain long-term growth beyond marketing and hustle | Out |
| Joe Mimran | No offer, felt the space was competitive and up against giants | Out |
| Manjit Minhas | $250,000 for 10% equity | Declined |
| Michele Romanow | $250,000 loan via Clearbanc-style financing with no equity taken | Accepted |
| Jim Treliving | $500,000 to $1,000,000 for 25% to a third equity plus a board seat | Declined |
| Arlene Dickinson | $500,000 for 25% equity | Declined |
Adi Gullia and Kailee Fatt, from Vancouver, pitched Grace & Stella Co., an online beauty brand selling private-labelled at-home spa products such as exfoliating booties, bath bombs, facial masks and lotions priced from $15 to $30, made in Europe and Asia with manufacturing also being set up in the US and Canada, asking $250,000 for 7.5% of the company. They had 20 products in their line, did $1.6 million in sales in their first year and were on track for $3.5 to $4 million this year, and needed the funds partly to help fulfill an 800,000-unit order from a large US retailer worth over a million dollars in revenue with roughly half a million dollars in manufacturing costs.
Michael Wekerle went out, saying there was nothing proprietary to sustain long-term growth beyond marketing. Joe Mimran went out, citing a competitive space with large incumbents. Manjit Minhas offered $250,000 for 10% equity. Jim Treliving offered $500,000 for 25%, going up to $1,000,000 for a third plus a board seat. Arlene Dickinson offered $500,000 for 25%. The founders accepted Michele Romanow's offer of a $250,000 loan structured with no equity given up.
Pitch details from CBC’s Dragons’ Den pitch page.
Grace & Stella Co. today
- StatusIn businessLast checked September 2026
Grace & Stella Co. is still operating and sells through its website.