$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Val Michaud from Gravelbourg, SK, pitched Gravelbourg Mustard in Season 12, Episode 11, asking the Dragons for $100K for 25% of the company.
- Asked for$100K for 25%
- Valuation$400Kimplied by the ask
- OutcomeDealwith Michael Wekerle
- Final deal$100K for 50%valued at $200K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Out, felt he could not help scale the business | Out |
| Jim Treliving | Out, could not agree on valuation | Out |
| Arlene Dickinson | Out, encouraged her to use an accelerator program instead of investment | Out |
| Michael Wekerle | $100,000 for 50% | Accepted |
| Manjit Minhas | $100,000 for 45% | Declined |
Val Michaud, from Gravelbourg, Saskatchewan, asked for $100,000 for 25% of Gravelbourg Mustard, a company she runs alone making six flavours of mustard including German, French, garlic, and Saskatoon berry jalapeno, along with a dry mustard and dry rub, retailing for about $8 a jar with a four-year shelf life. The mustard is sold online and in-store through 110 retailers and about 30 restaurants across British Columbia, Alberta, Saskatchewan, and Manitoba. Sales last year were $90,000, with a projection of $200,000 this year, and Val was seeking funds for co-packing and distribution, having previously produced the product in commercial kitchens in Gravelbourg and Saskatoon.
Joe Mimran went out, saying he was not sure he could help scale the business. Jim Treliving went out over valuation concerns. Arlene Dickinson went out, encouraging Val to seek help from a business accelerator before taking on investment. Manjit Minhas offered $100,000 for 45%. Michael Wekerle offered $100,000 for 50% as an equal partner, and Val Michaud accepted his offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Gravelbourg Mustard today
- StatusIn businessLast checked September 2026
Gravelbourg Mustard is still operating and sells through its website.